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Finding the right words for the task at hand is an art.


Composing the right words the right way is a joy.

Getting your message across clearly and concisely is a triumph.

My philosophy is that any professional endeavour can be improved by better communication. 


That means using the most appropriate words to get a particular message across effectively, whether in an email, a presentation, a brochure or on a website.


I believe that the first step to communicating well is enjoying the English language and understanding how best to use even simple, common words.   

"A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts."

William Strunk, Jr



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